Pop quiz for Microsoft’s Windows Phone 8, Surface Pro and Surface RT initiatives: What is the fastest path to potential success? The VAR Guy’s answer: Instead of attacking the Apple (NASDAQ: AAPL) iPhone and iPad markets, Microsoft (NASDAQ: MSFT) should muster all of its mobile forces against Google Android. Immediately.
Bing has a bit of an image problem and despite its best efforts, Microsoft claims, many people still have the perception that Google is simply “better.” To combat this, the company is launching its Bing It On challenge today. The challenge is essentially a Pepsi Challenge for search results.
The combined might of Apple and Google/Android is creating strange bedfellows in the mobile market: in addition to its intimate relationship with Nokia, Microsoft has now teamed up with Research In Motion.
Microsoft knows how to build platforms, so when it announces a new one, it’s worth taking a closer look. Until last week, Microsoft mostly wanted you to think of Bing as a search engine that could compete with Google. At its Build developer conference, however, the company made a surprise announcement: Bing is now also a developer platform.