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Reddit CEO Asks Users To Buy Revamped Membership Because Ads Are “One Of The Reasons Digg Failed”

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http://techcrunch.com – “We could theoretically load up our pages with ads and probably make enough to cover our costs. However, that would significantly degrade the experience of using the site” said Reddit CEO Yishan Wong in a post asking users to “Invest in Gold” — the site’s newly enhanced subscription program. If people pay for ad-free Reddit and new Gold features like filter saving, the site won’t end up like Digg. Wong started his post to the Reddit blog by saying the site was booming, bringing in 3.8 billion page views and 46 million unique visitors in October. Press (IT news)