Recommended method for routing www to zone apex (naked domain) using AWS Route 53

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http://serverfault.com – In my AWS Route 53 control panel I simply have 2 A records currently set up for the 'www' and the 'non www' names. Both point to the Elastic IP address associated with my EC2 Instance. This works well and my simple static website is available at both variations but I really want all 'www' to route to the 'non www'. What is the reccomened method for routing all traffic that comes to... www.example.com to example.com ...using AWS Route 53? (HowTos)