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Quantcast Passes $100M Run-Rate, Lands Senior Hires As Ads Business Booms

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http://techcrunch.com – Online display advertising has been a murky business — who is actually viewing all those ads, and do those ads make a difference to them? Quantcast has been quietly trying to solve this problem since 2006, and now it’s starting to break out. I’m hearing from a reliable industry source that it has been EBITDA-profitable for a couple of years and reached a $100 million revenue run-rate six months ago. That number, I’m told, should go significantly higher by the end of 2013. What’s going on here? Quantcast sits in an interesting market position. You’ve most li (IT news)