[Q] Why isn't the Nexus 7 available at all major retailers?

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http://forum.xda-developers.com – I've been looking for a Nexus 7, but I can't find them in any store. Best Buy doesn't sell them, Walmart doesn't sell them, Sears doesn't sell them, etc. Is Google deliberately holding back stock to direct people to the Google Play Store? (HowTos)