[Q] Is the TF700 Screen readable under direct sunlight?

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http://forum.xda-developers.com – I tried setting the TF700's screen to maximum brightness (IPS+ mode) and I still couldn't really watch movies when I was sitting on a bus around 2-3pm. I could even see my own reflection in the screen (the TF700 screen can be used as a mirror!!!). I just want to have a sanity check, am I asking too much from the screen? When ASUS said the TF700 can be used in direct sunlight, does it really mean that the screen is visible in all sunlight condition (e.g around noon) or only when the sunlight is not really strong? (HowTos)