[Q] Startup Issue

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http://forum.xda-developers.com – Hey all! Im new to xda-developers :) I decided to post here because I honestly got alot of help from here already. So anyway, here goes....I used ODIN to flash a new firmware onto my GS2(i9100) and all went well..got the green "PASS" box and whatnot. Shortly after the phone rebooted but here is where my problem starts. The phone is stuck on the "Glowing S" screen (Picture of a large S animating/changin colours and Samsung Galaxy SII written at the bottom) It has been sitting here for nearly an hour now. I have tried pressing and holding the power button and battery pu (HowTos)