Pursway Raises $7.2M To Help Marketers Find Social Influencers

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http://techcrunch.com – Influencer marketing company Pursway is announcing that it has raised $7.2 million in Series B funding. Pursway says that it takes a unique approach to helping businesses reach the people most likely to drive sales — an approach it describes as “socializing data.” The company has built a database (pulled from online sources like alumni lists, event attendees, and employment history) mapping the social relationships of more than 100 million US consumers. By overlaying its data on each business’ customer and sales database, it can supposedly “reveal who is a friend of (IT news)