pure-ftpd debian, can't get www-data user working

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http://serverfault.com – I'm trying to add FTP access to the apache web files, in the past I have done this with an ftpuser and group arrangement. This time I would like to make it possible to login directly as www-data (the default apache user on debian) to make things a bit cleaner. I have checked and re-checked all the common issues; MinUID is set to 1 (www-data has uid 33) www-data has shell set to /bin/bash in /etc/passwd PAMAuthentication is off UnixAuthentication is on I have restarted pure-ftpd using /etc/init.d/pure-ftpd restart My resulting pure-ftpd run is; /usr/sbin/pure-ftpd -l unix -A -Y 1 -u 1 -E (HowTos)