Proper location to upload nginx hosted website?

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http://www.linuxquestions.org – Kindly forgive newbie question. I have a tiny CentOS VPS with nginx installed and running. I am the sole user of this VPS. I have one user account on this system with vsftp configured to access only to the home folder of this account. I wonder if I would be building website under this user's privilege, should I configure nginx to use the home folder of this user as its' root location? (if that's even possible) Or should the default location of nginx's root be used (which is somewhere outside home folder). What is the "proper" way to do it? (HowTos)