program icon added to Unity will not open

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http://ubuntuforums.org – I did a custom install of GIMP 2.7.4 on my system recently. It was installed to: /opt/gimp-2.7.4/bin Since it didn't start automatically, I added that line to my .bashrc file and then restarted my computer. Now I can go to the command line and simply enter gimp-2.7 and the program launches. I then decided I wanted to add a program icon to my Unity bar. Simplest way I have found to pin programs is to launch them, and then click the Keep In Launcher option. However, that's where I'm having problems. I can pin the program just fine. However, when I go to launch the program it flashes light/ (Hardware)