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Prevent Analysis Paralysis By Avoiding Pointless A/B Tests

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http://techcrunch.com – Editor’s note: Robert J. Moore is the co-founder of RJMetrics, a company whose software helps online businesses make smarter decisions using their own data. He also previously served on the Investment Team of Insight Venture Partners. Follow him on Twitter @robertjmoore. At RJMetrics, we believe in data-driven decisions, which means we do a lot of testing. However, one of the most important lessons we’ve learned is this: Not all tests are worth running. In a data-driven organization, it’s very tempting to say things like “let’s settle this argument about changing the button (IT news)