The Precise Art Of Mobile Push Notifications

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http://techcrunch.com – Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor - as a disclaimer for this post, he is an advisor to one of the companies mentioned here, Refresh. He blogs at Haywire, and you can follow him on Twitter at @semil. I may sound like a broken record when I consistently reference this phrase in my weekly column: “mobile is the only under-hyped thing in tech.” Yet, it is hard to argue with, and if we agree to agree, then within a mobile context, almost everything we can do with our phones and apps is under-hyped, as well. Take mobil (IT news)