The Power Of “Native Advertising” Is In The Hands Of The Brands

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http://techcrunch.com – Editor’s note: James Gross is co-founder of Percolate, a marketing company with a mission to help brands create content at a social scale. Follow him on Twitter: @James_Gross.  There’s been much buzz around the term “native advertising” lately. And with the buzz has come a bit of backlash, and it’s been mostly from publishers who are looking at the native solutions for their sites and saying it is nothing more than a banner ad in a different spot. If we are going to move the advertising industry forward, and if we believe in the concept that Internet advertising can look like so (IT news)