Pontiflex Raises $7.7M For Its ‘Mobile Signup’ Ads

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http://techcrunch.com – Mobile ad company Pontiflex has raised $7.7 million in new funding. The news was revealed in a filing with the Securities and Exchange Commission and confirmed by Geoff Grauer, Pontiflex’s CIO, COO, and co-founder. In an email statement, Grauer said the round was led by Blackstone, and is intended to grow AdLeads, a self-serve mobile ad platform where advertisers only pay after someone viewing the ad completes a sign-up platform. Ten thousand local businesses have signed up since AdLeads launched last March. “The funding is a validation of Pontiflex’s signup ads model that a (IT news)