Plisten’s ‘Brand Boards’ Let People Express Themselves Through Their Favorite Big Names

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http://techcrunch.com – When done right, brands can go way beyond a static marketing symbol — they take on a life of their own, and immerse themselves into customers’ psyches. Take the number of people who have had a Nike swoosh (or a BMW logo, or even a Facebook ‘Like’ button) tattooed onto their bodies. Many people out there see their favorite brands as extensions of their own personalities. A startup called Plisten launched last week out of the NewMe Accelerator’s Fall 2012 class wants to let people bring together their favorite brands into one place — on to their mobile phones. (IT news)