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Plated, The Startup That Delivers Fresh Ingredients To Your Door, Launches In SF

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http://techcrunch.com – With the advent of online shopping and Amazon Prime 2-day shipping, humans are growing ever willing to pay for convenience and walk less. In the wake of this phenomenon, Plated has risen up out of TechStars accelerator in New York to deliver perfectly proportioned ingredients direct to your home for your very own cooking pleasure. Other companies are catching on, most notably Blue Apron, but Plated continues to push on, today announcing expansion into the San Francisco area. Before this launch, Plated was only available in a few select areas, including New York, Philadelphia, Boston, Baltimore (IT news)