Placed Debuts Placed Attribution, A Way To Check If Your Mobile Ads Actually Drive Foot Traffic

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http://techcrunch.com – Location-based analytics provider Placed today unveiled its latest product, Placed Attribution. Inspired by Placed Insights and feedback that came out of the launch of that comScore-style Analytics platform aimed at offline businesses, Placed Attribution is a way to finally see whether locally-served mobile ads really result in in-person store visits. Just like online metrics measure things like click-through rates (CTRs) and follow-through in terms of paid conversions resulting from visitors driven by ads, real-world businesses can use Placed Attribution to see when mobile ads result not just (IT news)