By Pausing Its Low-Margin, Off-App Ad Network, Facebook Could Work On Porting Its Juicy Ad Exchange To Mobile

view story

http://techcrunch.com – Facebook today paused the test of its mobile ad network, which lives in other apps that it splits revenue with, and reapplying resources to its mobile feed ads. Freed-up staff could work on bringing its lucrative FBX ad exchange to mobile. In fact, Facebook is already looking into the option, says sources. FBX mobile could boost earnings and get $FB above its IPO price faster than an ad network. Today’s news doesn’t mean the mobile ad network that entered beta in September wasn’t going well. It’s a massive opportunity for Facebook because it lets it earn money without c (IT news)