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Paperless Post Goes Retro And Launches Paper, A New Invitation Printing Business

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http://techcrunch.com – Paperless Post, a company that has built a name for itself offering a cloud-based, visually engaging, way of sending people invites by email, is going retro: today the company is officially launching PAPER, a printed stationary business that it will sit alongside its less physical cousin, which now has 1.5 million registered users, and has sent out invites to 30 million more since going live in 2009. If the idea of a “paperless” company moving into paper sounds like an oxymoron, the bigger picture is that the company is still sticking to its core business. Not unlike business card (IT news)