Outdoor Ad Startup ADstruc Launches A New Ad-Buying Workflow And Partners With Telmar

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http://techcrunch.com – ADstruc has been working to modernize the buying of outdoor advertising for the past couple of years. Now it’s taking two big steps in that process with last week’s launch of the new ADstruc platform, and today’s announcement that it’s partnering with ad software maker Telmar. CEO John Laramie told me that the new platform builds on the services that ADstruc already offers, but the company describes the new platform as not just a new feature or tool, and instead “a complete workflow solution” offering “the easiest way to buy and sell outdoor advertisin (IT news)