Oracle Buys Involver, CRM Wars Shift to Social Media

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http://www.thevarguy.com – Oracle (NASDAQ: ORCL) has acquired Involver, a social media platform that powers marketing at Target, Facebook, Razorfish and Best Buy. Strangely, an Oracle webpage describing the deal appears to be offline as of 7:00 p.m. ET on July 11 — but Involver’s own blog continues to confirm the deal. Here’s why Oracle PartnerNetwork (OPN) Specialized VARs should care. Oracle appears to be countering Salesforce.com’s buyout of Buddy Media and Google’s purchase of Meebo, both of which occurred earlier this year. According to Involver: “The combination of Involver with (IT news)