Opera Spins Off Its Advertising Business Into Opera Mediaworks, Making Opera Easier To Acquire

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http://techcrunch.com – Opera just announced that it would spin off its advertising business into a brand new entity called Opera Mediaworks. Fully owned by Opera, the new subsidiary will consolidate under one roof multiple recent acquisitions, such as Mobile Theory, 4th screen or Admarvel. The Norwegian-based company claims that the new entity is now the world’s largest mobile ad network. But the real news might come from the fact that separating these two entities makes a potential Opera acquisition much easier. For example, a technology company may be interesting by Opera’s browsers, but not by its very ef (IT news)