Online classifieds still growing, thanks to shift from print

Written by: Peter Dinham | Published in: MarketThe online advertising market is forging ahead, continuing to gain revenues at the expense of the traditional print media, TV and radio, and with a significant amount of the online ad dollars directed to video and mobile advertising.

Australia's online general advertising market has apparently regained its pre-global financial crisis optimism, growing this year for the fifth year running and increasing by 11 percent to reach a value of $568 million.

The Australian online advertising market is on track to surpass $3b in FY2012 following its 20 percent growth to $2.455b in the year to 30 June 2011, according to IAB Australia's Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC).

With online advertising tipped to break through the $4 billion a year mark by 2014, when it will represent the leading advertising market in Australia, the Interactive Advertising Bureau of Australia has finally selected its preferred supplier of online audience measurement…the envelope please.

After struggling to make the transition from the world of print to online advertising, Sensis is to lose its digital media arm to parent Telstra where it will be merged with BigPond Advertising and Telstra Classifieds to forma new integrated digital advertising business.

Combined online display and online classified advertising budgets broke the $billion barrier for the first time in 2010 – outstripping the combined advertising revenues of Australia’s tope 160 magazines.

Written by: Peter Dinham | Published in: MarketContinuing growth in the Australian online video advertising market is being fuelled by the “insatiable demand” for, and rapid proliferation, of mobile devices by younger consumers, with the overwhelming majority of these younger Aussies now watching TV shows, and/or movies, at least once a month on their laptop, or on their desktop machine.

The Interactive Advertising Bureau (IAB) Australia has released its latest Online Advertising Expenditure Report (OAER) showed a 17 percent year-on-year growth in expenditure for the first three months of 2011.

Featured | Written by: Graeme Philipson | Published in: DevelopmentOnline advertising expenditure in Australia has overtaken that in newspapers for the first time, according to a new report.