Combined online display and online classified advertising budgets broke the $billion barrier for the first time in 2010 – outstripping the combined advertising revenues of Australia’s tope 160 magazines.
With online advertising tipped to break through the $4 billion a year mark by 2014, when it will represent the leading advertising market in Australia, the Interactive Advertising Bureau of Australia has finally selected its preferred supplier of online audience measurement…the envelope please.
Written by: Peter Dinham | Published in: MarketThe online advertising market is forging ahead, continuing to gain revenues at the expense of the traditional print media, TV and radio, and with a significant amount of the online ad dollars directed to video and mobile advertising.
Online advertising expenditure in Australia reached a record $571.75m in the three months to 30 September according to Interactive Advertising Bureau (IAB) Australia's Online Advertising Expenditure Report (OAER).
The Australian online advertising market is on track to surpass $3b in FY2012 following its 20 percent growth to $2.455b in the year to 30 June 2011, according to IAB Australia's Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC).
Baidu’s efforts to strengthen its mobile advertising business appear to finally be bearing fruit. Investors were reassured by the Chinese search giant’s 3Q outlook, sending its stock price soaring 14% to $15.72 in after hours trading.
The growing popularity of free mobile content — largely in the form of apps — is having a big impact on mobile advertising, the route that many developers and publishers are taking to monetize that content.
The Interactive Advertising Bureau (IAB) Australia has released its latest Online Advertising Expenditure Report (OAER) showed a 17 percent year-on-year growth in expenditure for the first three months of 2011.