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Online Ad Survey: Most U.S. Consumers “Annoyed” By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is “A Bunch Of B.S.”

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http://techcrunch.com – Adobe has put out some more research into online advertising. This time it’s not an Index of the market but a poll of 1,250 U.S. consumers and marketers’ views on online advertising. The survey makes amusing reading at times –  almost half of the respondents agree ‘online advertising is creepy and stalks you’, and more than half agree that ‘most marketing is a bunch of B.S.’. The poll also underlines the ongoing problem with online ads failing to capture people’s attention — only in-app/in-game ads fared worse in the battle for consumer (IT news)

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