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OneSpot Launches Platform For Turning Articles Into Ads, Raises $1.5M

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http://techcrunch.com – A lot of companies are getting into the content marketing business, creating blog posts and articles to promote their brands and products. But are they doing enough to highlight that content? Well, startup OneSpot is opening a new platform to help them promote those posts by turning them into ads. OneSpot started out as a news aggregation company, but founder and CEO Matt Cohen, who has worked on technology for newspaper companies and also done time as a VC, said it’s now focused on a bigger opportunity. His basic argument is that editorial content, not advertising, has a much bigger im (IT news)