Nielsen: Women Watch More TV Than Men, But Connected Games Consoles Are Changing That

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http://techcrunch.com – The battle for gender equality is played out on many levels, from the workplace to the playground — and, as it turns out, the world of TV viewing: a new study out from Nielsen indicates that when it comes to TV, women watch significantly more than men, but it’s also finding that the rise of connected (seventh-generation) gaming consoles like the Xbox is changing that. Nielsen’s research indicates that although women spend almost 40 minutes more than men every day watching straight television — 4 hours, 11 minutes for women; 3 hours 34 minutes for men — men are act (IT news)