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Nielsen’s NM Incite Acquires SocialGuide To Measure The Impact Of Social TV

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http://techcrunch.com – NM Incite, a social media analytics and research joint venture between Nielsen and McKinsey, just announced that it has acquired New York-based social TV startup SocialGuide. SocialGuide’s tools supposedly capture social media data for more than 30,000 TV programs on 232 US TV channels in English and Spanish. In the press release announcing the acquisition, Nielsen says social TV is becoming an increasingly important, with 50 percent of North American viewers interacting with social media while watching TV. The financial terms of the deal are not being disclosed. However, it sounds like (IT news)