VMware (NYSE: VMW) has launched a new sales lead program for channel partners called Outcome-Based Marketing (OBM), designed to increase sales opportunities and turn up qualified prospects.
With OBM, channel partners, through the Partner Central portal, need only select their focus (e.g., VMware server virtualization, disaster recovery, desktop virtualization, virtualizing business critical apps),
When it comes to VMware (NYSE: VMW), channel partners typically think big –as in big data centers, big virtualization projects and big cloud build-outs. But VMware is reminding partners not to overlook opportunities in the small and midsize business (SMB) market. That’s where VMware vSphere 5.1 solutions enter the picture.
Distributor Tech Data (NASDAQ: TECD) has kicked off an initiative specific to SMB-focused resellers for special sales support, services and financing, streamlined and delivered under a new umbrella called TDPrioritySMB.
Tech Data, which announced the program at its annual Vendor Summit last week in Orlando, Fla., also is extending a credit uplift for certain SMB resellers, upping credit terms on H
Distributor Synnex (NYSE: SNX) is partnering, actually triangulating to be precise, in a virtualization-evangelizing initiative with HP (NYSE: HPQ) and VMware (NYSE: VMW), two longtime companions in their own right, to arm channel partners to transition SMBs to cloud technology.
The joint virtualization collaboration, dubbed HP-VMware Virtualization Implementation Skills Advantage, has as its goal
Two years after rolling out its Solution Enablement Toolkits (SETs), virtualization kingpin VMware (NYSE: VMW) is again touting to partners the benefits of leveraging the collections of tools, templates and assets as a vehicle to boost sales and margins.
SETs are building blocks put together by VMware professional services, sales engineers, solutions teams and product marketing, designed to help c
IBM’s (NYSE: IBM) IT strategy for 2013 revolves around some familiar themes–SMBs, the cloud, big data and analytics, security and data protection—along with a relative newcomer—MSPs. Ed Abrams, IBM vice president of strategy for SMBs, in an interview, detailed some areas the vendor is yellow marker highlighting for 2013.
Here’s how IBM sees the IT landscape evolving throughout 2013.
Longtime partners Hitachi and VMware (NYSE: VMW) have again teamed up, this time to promote hybrid cloud technology, with the Japanese vendor joining the virtualization kingpin’s vCloud Data Center Services program and the two companies pledging to collaborate on cloud services research and development, marketing and sales activities.
Virtualization honcho VMware (NYSE: VMW) has made a number of changes, updates, additions and various other tweaks to its channel partner program.
Howdy, and welcome to the Channel Partner Program Roundup, our weekly collection of things channel-related.
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