New look for Google.com.au looks a bit like Bing

Not too long ago, Google and Bing seemed fully focused on adding as many social features to their search engines as possible. For Google, that meant adding lots of Google+ features and for Bing it meant making the best out of its exclusive relationship with Facebook.

Bing has a bit of an image problem and despite its best efforts, Microsoft claims, many people still have the perception that Google is simply “better.” To combat this, the company is launching its Bing It On challenge today. The challenge is essentially a Pepsi Challenge for search results.

Oh Bing, all ye searchers, visual and triumphant, oh search ye, oh search ye, visually with Bing. Come and besearch Bing, be the King of Bing, O come, let us adore Bing, O come let us adore Bing, O come let us adore Bing, Christ this intro’s a stretch.

Word has it that Microsoft is in talks with News Corp to discuss paying the publisher to de-index its websites from Google.

In an effort to create more synergy between its products, Microsoft’s search platform Bing has announced that Office 365 Premium is now available to users. The five apps included in the add-on for the newly launched Office 365 and Office 2013 make it easier for users to insert information and images directly from Bing searches into their documents.

Microsoft started a rather controversial anti-Google campaign this morning that alleged Google is essentially misleading its users because all of the company’s shopping results are now paid.

Using blackhat search engine optimization (SEO) to get unsuspecting web surfers to go to malicious websites isn’t exactly new and it’s a problem that the major search engines are very aware of.

Google announced that it has revamped its image search to be faster and more effective.

Written by: Peter Dinham | Published in: MarketOnline search advertising in Australia remains the strongest performing main segment of the online advertising industry, at the same that search giant Google and Microsoft’s Bing are investing significant resources in improving mobile search functionality as search query volumes through handheld devices increase rapidly.