New Calls To Action In Facebook's Mobile App Ads Can Help Publishers Reconnect With Users

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http://techcrunch.com – The purpose of Facebook’s Mobile App Ads seems pretty clear. They’re supposed to drive installations, right? Well, in a new blog post, the company says its ads can now help with what comes afterward, namely, keeping users engaged and active — and in some cases encouraging them to spend money. To illustrate the challenge on the mobile side, Facebook cites a Localytics study that found that 66 percent of app users will only open an app between 1 and 10 times. The idea of re-engaging users is a familiar one in online marketing. On Facebook, that can now take the form of targetin (IT news)