Neemware’s New Mobile Marketing Platform Gives App Developers A Better Way To Communicate With Users

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http://techcrunch.com – Neemware is a newly launched marketing platform for mobile developers which allows the integration of messaging, feedback forms, questions, alerts, promotions, and more, into mobile applications. You can think of it as something like an Urban Airship for marketing. The platform, now available as a beta SDK, gives app developers a more personal connection to their apps’ users, but it also lets them segment their audience in order to better communicate with – or even reward – their most active users. Neemware co-founder Mads Srinivasan says he was inspired to create the company (IT news)