Murdoch’s MySpace is no longer, with ad-firm “Specific Media” buying the troubled social networking site for hundreds of millions of dollars less than the Sun King paid for it.
Digital media company Specific Media has bought ailing social networking site MySpace from News Corporation, and Emmy and Grammy winning artist Justin Timberlake will take an ownership stake and play a major role in developing the creative direction and strategy for the company.
With half of MySpace’s staff getting the sack following the buyout by Specific Media, will Justin Timberlake’s upcoming “MySpace exclusive” score a home run with end-users, or fail to get past first base?
The icon on the left represents iOS’s music app. The icon on the right is for a now-shuttered Myspace service called iLike. Apple introduced the Music app to iOS in 2011. iLike was founded in 2006, granted its trademark 2008, acquired by Myspace in 2009 and then shutdown earlier this year.
New Myspace made its debut back in September (when it made our own Drew Olanoff “want to hurl”) but the redesign has only been available to limited beta participants before now. Today, the next-generation version of the site is open to all, with registration possible using either your existing Myspace account, Facebook credentials or signing up as a brand new user.
Wall Street Journal: "Facebook, MySpace and several other social-networking sites have been sending data to advertising companies that could be used to find consumers' names and other personal details, despite promises they don't share such information without consent."
Australia’s love affair with social networking has gone mobile, with customers using their mobiles to visit Facebook, Twitter and MySpace in record numbers over the past 12 months, according to new figures released today by Telstra.
News Corp is raising its game in digital news again: the company has just announced that it is acquiring Storyful, a Ireland-based “village square” for social media news, aggregating stories found on social media networks like Twitter and Instagram and Facebook, and verifying the sources in the process. The price is €18 million ($25 million).