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Myntra Buys Fitiquette, A Disrupt Finalist With A Virtual Fitting Room, As India's Online Fashion Market Heats Up

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http://techcrunch.com – Fitiquette, a developer of virtual fitting room technology and a TC Disrupt finalist in September 2012, has been acquired by Myntra, one of the big fashion and lifestyle e-commerce companies in India. Myntra plans to put San-Francisco-based Fitiquette, led by CEO/co-founder Andy Pandharikar, at the center of a new innovation lab in the city, as well as use Fitiquette’s core product on its retail site to drive more fashion purchases online. For now, that retail site is only in India, where Myntra reportedly made some $100 million in revenue last year. This is Myntra’s second recen (IT news)