As was widely predicted after Mind Candy’s Moshi Monsters smash-hit game failed to make the shift from Web to mobile in any meaningful way — apart from a few cursory apps — its financial results looked dismal. The company has announced that it lurched from a net loss of £2.2 million ($3.5 million) in 2013, after making an £8 million profit in 2012.
Tiny Aussie start-up Scalify will run a commercial trial of its multi-player game technology developed at NICTA with giant UK-based Moshi Monsters - a kiddies virual environment and online game with more than 50 million users worldwide.
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Mind Candy, the company behind the Moshi Monsters web game for kids, has in the past been considered one of the breakout successes of the UK startup and gaming world. But while it continues to extend its life as a licensing gangbuster — with every incarnation of possible merchandise — it is clearly going through the bumpy ride of shifting toward the mobile future.
Mind Candy, led by its star gaming property Moshi Monsters and its founder Michael Acton-Smith, has been seen as one of the breakout successes of the UK startup and gaming world. But as many others in the space know all too well, game fads come and go, and so things are changing.
Written by: Graeme Philipson | Published in: MobilityPyramid Research predicts LTE-capable handsets will comprise 20.7% of all mobile phone handset sales worldwide by 2017. The figure will be much higher in developed markets.