The Mobile Tipping Point And Why Yahoo Must Mimic Groupon And Facebook

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http://techcrunch.com – When Facebook announced in its second-quarter earnings report that 41 percent of its advertising revenue was generated by mobile usage, it was a watershed moment: The social company proved that it could monetize its increasingly on-the-go user base. Key to the 41 percent figure is that it was up 11 percent as a percentage of total revenue in a single quarter; the first quarter’s mobile share percentage was a now-modest 30 percent. The figure is important for Facebook as it indicates that as smartphones and tablets take increasing stature over the desktop Internet, Facebook as a busines (IT news)