Mobile Rewards Startup Kiip Gets A Strategic Investment From Ad Giant Interpublic

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http://techcrunch.com – Kiip just announced that it has received funding from ad holding company Interpublic. Brian Wong, the startup’s co-founder and CEO, said the investment was actually included in the $11 million round that he announced last year, and it’s part of a partnership between the two companies. Kiip and IPG were still working out the details of the partnership, so they couldn’t announce it until now. It’s a great announcement for Kiip, since it gives extra legitimacy to the company’s relatively new model – presenting consumers with rewards from brand advertisers when (IT news)