Mobile Games Marketing Platform AppLift Raises Further $7M, Poaches Two Rocket Internet MDs

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http://techcrunch.com – The HitFox-incubated mobile games marketing platform AppLift has raised a further $7 million in funding. Citing ‘over performance’ since its $13 million Series A round in June, once again the investment comes from Prime Ventures, bringing total external funding raised by the Berlin-headquartered startup to a cool $20 million. However, follow-on funding aside, AppLift is also announcing that it’s poached two extremely seasoned Rocket Internet MDs to fill the positions of MD and COO, and MD Asia, respectively. That’s likely testament to the speed at which the startup is g (IT news)