NM Incite, a social media analytics and research joint venture between Nielsen and McKinsey, just announced that it has acquired New York-based social TV startup SocialGuide.
SocialGuide’s tools supposedly capture social media data for more than 30,000 TV programs on 232 US TV channels in English and Spanish.
The global social TV market is already a multi-billion dollar industry, with TV giants betting big money on second screen viewing, but the market is set for double-digit growth in the the next five years, according to a report by market research firm MarketsandMarkets.
A study of business social media usage has found more than 70 percent spend at least 10 percent of their marketing budget on social media and that, rather than re-allocating funds from other marketing activities, they are now increasing their marketing budgets.
The Interactive Advertising Bureau just released its full-year report for 2012, showing that digital ad revenue set a new record of $36.6 billion, up 15 percent from 2011.
Mobile was the fastest-growing category, though it still accounts for a relatively small part (9 percent) of overall revenue.
Editor’s note: Navin Chaddha is a Managing Director at Mayfield Fund, a global early-stage venture capital firm with over $3 billion under management, whose portfolio companies leverage the drivers of cloud/SaaS, mobile, social, energytech and big data. Some current Mayfield Fund investments include Appcelerator, Fab, Marketo, Poshmark, Solarcity, and Zimride.
The U.S.
Sensis has released the results of a survey of social media usage, saying it shows that Australian businesses have yet to take social media seriously, but must do so given its popularity with consumers. A Nielsen report issued last week came to a very different conclusion.
Let’s face it, social media is starting to play an important role in the corporate world, and having a social media presence is now essential for every successful business.
Are you still resisting the need to participate in “Web 2.0”? Examples of Web 2.0 becoming more and more relevant in business today include social networking sites, blogs, wikis and video-sharing sites.
Filed under: Internet, Social Software
Over the next 12 months, more than 24 percent of Australian IT decision makers will deploy social media or collaboration-type applications via platforms that allow the business to build applications in-house, but one market-watcher says that consumer social media tools and the way users connect online is too different from the current internal collaboration strategies of organisations in Australia
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