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Mobile Ad Network InMobi Buys Overlay Media To Improve Ad Personalization, And More

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http://techcrunch.com – Mobile ad network InMobi continues to make use of the $200 million in financing it received in 2011 from Softbank: today it is announcing the acquisition of Overlay Media, a UK-based developer of “context-aware” computing technologies. Among other things, InMobi will use Overlay Media to improve how it targets and personalizes ads to specific users. Financial terms of the deal were not disclosed, but we are trying to find out and will update this post as we learn more. The acquisition is the latest from InMobi, which operates platforms for rich media ads that it says reach 578 mi (IT news)