Mobile Ad Exchange Nexage Opens Up To Third-Party Services With Nexage Connect

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http://techcrunch.com – Nexage is hoping to expand the capabilities of its mobile ad exchange with the launch of a new service called Nexage Connect. Mark Connon, the company’s executive vice president of corporate and business development, said advertisers and publishers can do a number of things (largely related to targeting) in the desktop world that they don’t have easy access to in mobile due to restrictions on third-party cookies. So Nexage is taking a platform-style approach by integrating with outside services. For example, one of the company’s initial partners is PlaceIQ, which can give adv (IT news)