Microsoft has managed to build the Surface RT tablet in such a way that it not only competes directly against Apple's iPad, but also has a higher profit margin than Apple's flagship tablet.
on 11/06/2012 – Made popular on 11/06/2012
The Microsoft Surface RT is a PC. It’s not a mobile device and it’s not a tablet, it’s a PC. And Microsoft’s first self-branded computer. It is, in short, the physical incarnation of Microsoft’s Windows 8.
The expectations and competition for the Surface are daunting.
Written by: Graeme Philipson | Published in: MobilityApple will release its new small tablet, more likely to be called the iPad Air than the iPad Mini, on 23 October. Apple is getting in early to take some of the gloss off the launch of Windows 8 and Microsoft Surface tablet two days later.
Hours before Apple (NASDAQ: AAPL) unveiled the iPad Mini today, The Wall Street Journal noted that Apple faces intense competition from Amazon Kindle and numerous Google Android tablets that have seven-inch screens. But The VAR Guy was shocked to see the Journal did not mention Microsoft’s Surface tablet, running Windows 8 or Windows RT, which launches later this week.
Popular gadget repair site iFixit has taken the Microsoft Surface apart to see what makes it tick, and discovered a tablet/PC that scores higher on repairability than Apple’s iPad and its Retina MacBook Pro computers.
Want to switch from an iPad to a Surface tablet or another Microsoft (MSFT) product? Microsoft is offering users of older Apple (AAPL) iPads a Microsoft Store gift card for a minimum of $200 for turning in their “gently used” iPad 2, 3 or 4 units.
Apple has started selling the capacious new 128GB iPad, the latest update to its fourth-generation Retina Display-sporting tablet design. The 9.7-inch iPad is pulling away from its 7.9-inch younger sibling, desperately crying out “I’m different!” with a flash storage bump.
“What’s the best feature of the Surface?”
Thus began my experience at a local mall buying a Microsoft Surface.
Yes, I bought a Surface — me, the lover of all things Apple and perhaps the biggest fan of the iPad out there. It’s important for me to have the competitive landscape context for my continued musings on Apple’s tablets.
Sometimes it feels like Microsoft just can’t help itself. After yesterday’s disastrous earnings report was made even worse because Microsoft had to reveal how badly the Surface RT had been selling, the company today released a new “Surface RT vs.