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Microsoft Won’t Make Own-Brand Windows Phone Any Time Soon — That’s A “Last Resort Strategy”

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http://techcrunch.com – It’s Surfaced again: the rumour that Microsoft is developing its own smartphone hardware in a bid to drive wider adoption of its Windows Phone OS. Ever since Microsoft distressed its desktop Windows OEMs by unveiling its own-brand tablet PC, called Surface, the logical leap required to imagine an own-brand Windows Phone has apparently been shrinking. But just because you can imagine a Surface Windows Phone, doesn’t mean it’s about to be unboxed. Microsoft itself has certainly not been encouraging this speculation. As recently as June, Windows Phone marketing manager, Greg Su (IT news)