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Microsoft Says Windows Phone 8 Is Like Xbox: Better For Being Late — And Dubs WP8′s Closeness To Windows 8 “A Huge Catalyst”

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http://techcrunch.com – You may have noticed Microsoft is being especially bullish about its prospects in the smartphone market right now — following yesterday’s Windows Phone 8 OS launch. It’s even trying to talk up its current marginal position – spinning that it’s on comfortable, familiar ground here, and even directly comparing the launch of WP8 to the launch of an underdog Xbox in a market dominated by PlayStation and Nintendo. Speaking at a press briefing in the UK today, UK Microsoft marketing exec Brett Siddons said the Sisyphean challenge facing Redmond — to transform (IT news)