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Microsoft Rebrands and Leans on Facebook While Goldman Sachs Enters the Scene

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http://techrights.org – Summary: Microsoft’s #1 cash cow still suffers on/from the Web, so Microsoft rebrands and also uses help from Facebook, which it partly owns “Microsoft [is] trademarking ‘Be What’s Next’ slogan,” which comes as no surprise as the company craves an image makeover (there is a new Web site coming). A lot of people associate Microsoft with being “uncool” and the monopolist is aware of this. Even BPOS (which has the acronym “POS” in it) may be in the process of phase-out following many downtimes and failures that we covered here last ye (General)

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Submitted by ziyi on 01/07/2011 – Made popular on 01/07/2011

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