Microsoft To Go All-In With $1.5B Windows 8 Marketing Blitz

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http://techcrunch.com – Windows 8 launches on October 26. It’s been said to be Microsoft’s most important product launch to date. And Redmond is reportedly prepped to properly support the product with a massive marketing campaign. Forbes reports the campaign costs between $1.5-$1.8 billion, making it the largest product launch in the history of the industry. Microsoft has strangely been relatively quiet about Windows 8 so far. On the eve of its release, the company seems to be instead focusing on Bing and Internet Explorer 9 marketing. But that should change in the coming days. Windows 8 launches in two w (IT news)