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Memo From Synnex CEO to VARs: Find the Courage to Change

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http://www.thevarguy.com – Synnex (NYSE: SNX) CEO Kevin Murai described multiple challenges and opportunities facing VARs and MSPs last week during  Synnex National Conference, which attracted 1,400 attendees. The keynote covered everything from mobile opportunities (ultrabooks, tablets and Windows 8) to managed print services and cloud services. “You have to have a play in mobility and you have to have a play in cloud to address where technology is heading,” said Murai, before adding later: “You have to have the courage to make change” both within your business and within your customers’ (IT news)

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Submitted by niaobid on 10/08/2012

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The VAR Guy has shifted coasts. After Oracle OpenWorld in San Francisco, our resident blogger has surfaced in South Carolina for Synnex National Conference 2012. More than 1,400 people are here. Synnex CEO Kevin Murai is discussing economic headwinds and tailwinds for VARs. Peter Han (pictured), VP of Microsoft U.S. OEM Division, is set to offer a Windows 8 update shortly.

At Synnex National Conference, scores of VARs last week discovered open source business solutions from Digium, Red Hat (NYSE: RHT) and Open-Xchange. Many of those channel partners investigated Asterisk (an IP PBX), unified communications, virtualization and cloud-based email solutions that leverage open source at the core.

Axcient, which promotes business continuity, backup and cloud storage services via VARs and MSPs, is now working with three key distributors: Ingram Micro (NYSE: IM), Tech Data and Synnex (NYSE: SNX), The VAR Guy confirmed at HP Global Partner Conference in Las Vegas.

Join Joe Panettieri, editorial director, Nine Lives Media and his special guests Joel Raper, VP technology solutions, Azaleos and Ed Bottini, cloud ecosystem program director, IBM Global Services.

Synnex MobilitySolv could help VARs and MSPs to drive more recurring revenue from mobility offerings.

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Distributor Synnex (NYSE: SNX) is partnering, actually triangulating to be precise, in a virtualization-evangelizing initiative with HP (NYSE: HPQ) and VMware (NYSE: VMW), two longtime companions in their own right, to arm channel partners to transition SMBs to cloud technology. The joint virtualization collaboration, dubbed HP-VMware Virtualization Implementation Skills Advantage, has as its goal

Axcient, which just raised $20 million in Series D funding, continues to engage managed services providers (MSPs) but is also expanding its partner program to better serve VARs.

Amazon (NASDAQ: AMZN) and Avnet Technology Solutions (NYSE: AVT) are expected to unveil a cloud computing partnership, Talkin’ Cloud reported. For VARs that offer on-premise database and storage solutions, the Amazon-Avnet relationship could offer a clearer path into cloud services.

In any sales process, business owners and sales managers can expect to encounter a variety of challenges. The cloud is quickly gaining popularity among VARs, as it is the perfect platform for switching from project-based sales to more lucrative recurring services.