Medtech Startup Embrace Her Health Helps Women Track Their Pregnancies

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http://techcrunch.com – Among the crowd showing at TechCrunch Disrupt’s Startup Alley was Embrace Her Health, a two-year-old company at work on a suite of maternity apps that aim to enable women to manage their pre- and post-natal health better and cut the risk and costs of preventable complications. Embrace Her Health’s first mobile app for iOS and Android, Pregnancy Companion, serves as both a personal pregnancy tracker and a source of information for expecting mothers. Women plug in their due date, and from there the app uses an algorithm written by the team’s OB/GYNs to power a range of tools (IT news)