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McSweeney's Hopes To Celebrate Birthday With The Most Successful Crowdfunding Campaign Ever (Sort Of)

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http://techcrunch.com – For its 15th birthday, San Francisco-based publishing house McSweeney's is getting into the crowdfunding game with a crazy-sounding goal - a campaign “which we believe can be the most successful campaign of its kind.” What does that mean exactly? Does an independent publishing house hope to top the millions of dollars raised by gaming consoles and cult TV shows? Well, probably not. Instead, it has a very specific type of success in mind, as suggested by the campaign footnote: “Maybe. Percentage-wise.” In other words, the company has set a lofty campaign goal of $15, wi (IT news)